Partnerships are relationships like any other, requiring a delicate balance of trust, respect, and consideration on behalf of all parties to function effectively. While it is unreasonable to expect that all partners will agree on all matters, it is essential that…
Every good marketing strategist understands the effectiveness of being quoted in the media. When you are referenced in a newspaper, online article, or even on TV, it immediately gives the impression that you are an expert and a leading voice in the legal community. As…
One of the key goals of any current marketing strategy is to achieve status as a thought leader in your industry. Being seen as a thought leader implies an additional level of knowledge and expertise that is not necessarily shared by your legal peers. There are a…
Changes are afoot, and the next generation of attorneys doesn’t necessarily see things the way you do. They have different priorities, different styles, different long-term goals. If your firm is currently working to integrate a new generation of 22 to 37-year old…
Changes are evident all over the legal landscape as the inevitable transition takes place from baby boomers to Generation X to the millennial generation. According to a report by global legal services firm Cushman & Wakefield, 43% of all attorneys are now…
In the world of law practice today, it isn’t enough to simply have a website – though the way that you position yourself online is crucial. A savvy lawyer should be using tools like social media, blog posts, and video in order to successfully market themselves and…
When it comes to capturing the attention of an audience, lawyers have a lot of competition. It takes a strong content marketing strategy to stand out from the pack, provide potential clients with valuable information, and encourage them to seek out your services. Here…
Though marketing and business development fall into two different categories and serve different functions, there’s no reason why the two tactics can’t build off of each other. Any successful business strategy will incorporate elements of both tactics in order to both…
When it comes to running a successful law firm with a steady stream of clients, you’ll need to utilize both marketing and business development. Many attorneys don’t realize that these are two separate tactics that are still both equally as important when it comes to…
To stay competitive, law firms need to generate new business while keeping existing clients happy constantly. Creating new relationships while maintaining existing clients can be a tricky task, especially in oversaturated markets or large cities where there seems to…
