I have had the opportunity to work with many law firms. Each law firm has a brand intentionally or not. Many law firms have not invested time and energy into building a unique brand. Instead, firms have relied on buzz words like “ethical”, “responsive” or “smart”. Lawyers and firms are expected to be ethical, responsive and smart. What …
Review Your Bio – Would you hire you? Most readers spend only 13 second reading your bio. Print your bio out and read it aloud. Think about your bio through your client’s eyes and consider if you would keep reading. Does your personality, experience and passion for client care show through? If not, consider spending …
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