Resources

How to Go About Starting a Blog as a Legal Professional (Part Two)

April 15th, 2019Blog

The tools available online these days make starting a blog easier than ever for even the most technologically illiterate. Long-gone are the days of only programmers being able to code a web page. These days, there are websites in place with the sole job of making it easy to write fun, accessible blogs. That being said, if a firm wants the amount of content required to make a sizeable dent on the market, it is highly recommended that you outsource your article writing. Here are some steps to take.

The Value of Having a Blog as a Legal Professional (Part One)

April 8th, 2019Blog

The sooner lawyers understand the importance of having a blog to secure clientele, the quicker their business flourishes. Studies have proven time and time again that blogs do wonders for achieving high Google search results, jumpstarting your lead generation, and…

How to Turn Non-Productive Partners into Top Producers

February 6th, 2019Blog

Partnerships are relationships like any other, requiring a delicate balance of trust, respect, and consideration on behalf of all parties to function effectively. While it is unreasonable to expect that all partners will agree on all matters, it is essential that…

Converting Quotes into Business

November 19th, 2018Blog

Every good marketing strategist understands the effectiveness of being quoted in the media. When you are referenced in a newspaper, online article, or even on TV, it immediately gives the impression that you are an expert and a leading voice in the legal community. As…

How Getting Quoted Can Boost Your Marketing Strategy

November 14th, 2018Blog

One of the key goals of any current marketing strategy is to achieve status as a thought leader in your industry. Being seen as a thought leader implies an additional level of knowledge and expertise that is not necessarily shared by your legal peers. There are a…

Focal Points for Dealing with Millennial Lawyers

October 22nd, 2018Blog

Changes are afoot, and the next generation of attorneys doesn’t necessarily see things the way you do. They have different priorities, different styles, different long-term goals. If your firm is currently working to integrate a new generation of 22 to 37-year old…

Preparing Your Firm for the Millennial Generation

October 15th, 2018Blog

Changes are evident all over the legal landscape as the inevitable transition takes place from baby boomers to Generation X to the millennial generation. According to a report by global legal services firm Cushman & Wakefield, 43% of all attorneys are now…

Developing a Content Marketing Strategy That Works For Your Law Practice

October 8th, 2018Blog

In the world of law practice today, it isn’t enough to simply have a website – though the way that you position yourself online is crucial. A savvy lawyer should be using tools like social media, blog posts, and video in order to successfully market themselves and…

How Lawyers Should Be Using Content Marketing: 3 Best Practices

October 1st, 2018Blog

When it comes to capturing the attention of an audience, lawyers have a lot of competition. It takes a strong content marketing strategy to stand out from the pack, provide potential clients with valuable information, and encourage them to seek out your services. Here…

How Marketing & Business Development Go Hand in Hand

August 22nd, 2018Blog

Though marketing and business development fall into two different categories and serve different functions, there’s no reason why the two tactics can’t build off of each other. Any successful business strategy will incorporate elements of both tactics in order to both…