The COVID-19 crisis has caused many of us to dream more vividly, a phenomenon that has been widely reported. These dreams may be due to anxiety or a change in sleep patterns as many adjust to working at home. Frankly, I wish I were having those vivid dreams. I continue to be plagued with a …
What’s Up Next At The Coffeehouse? Building Your Personal and Professional Brand to Market Yourself Even More Effectively As we start to reopen our economies, business development is more important than ever…but it’s also trickier. Yesterday’s presentation focused on the client-facing work you need to do to keep work coming into your practice. Next week, we’re …
Jay Harrington’s recent Attorney at Work article (https://www.attorneyatwork.com/30-day-business-development-plan-for-lawyers-during-the-covid-19-crisis/) on creating a business development plan during this difficult time, was right on point. Now is not the time to sell, but to show empathy towards your clients. Think client care versus client service. Here are my thoughts on how to reach out to clients empathically: Pick …
Continue reading “COVID OVERLOAD – DEALING WITH THE PRESENT AND THE FUTURE”
Being a lawyer or working in a law firm is never easy, but it is especially difficult now. With the threat of the coronavirus widening and most everyone working from home, anxiety levels are at a peak. I feel your pain because my anxiety has also soared. Between trying to keep my distance and washing …
I have had the opportunity to work with many law firms. Each law firm has a brand intentionally or not. Many law firms have not invested time and energy into building a unique brand. Instead, firms have relied on buzz words like “ethical”, “responsive” or “smart”. Lawyers and firms are expected to be ethical, responsive and smart. What …
Review Your Bio – Would you hire you? Most readers spend only 13 second reading your bio. Print your bio out and read it aloud. Think about your bio through your client’s eyes and consider if you would keep reading. Does your personality, experience and passion for client care show through? If not, consider spending …
Continue reading “Four Ways to Spend Your Time While Working from Home”
A few years ago, a firm hired me to coach its senior associates and junior partners. While the junior attorneys successfully handled cases the senior partners offloaded, they were not the rainmakers the firm hoped to shape. After six coaching sessions, however, three of the firm’s five junior attorneys generated new business sua sponte, without …
Look for this feature in the current edition of Trial Briefs, exclusively for NCAJ members In my coaching practice, I ask lawyers on the initial call to describe their ideal client. Most say“ones who can pay” with a chuckle. While having paying clients is important, finding the right paying clients is even more important. But …
Continue reading “Strategic Targeting: Find Your Ideal Client”
We have all done it…as lawyers many time we take on clients that are difficult and hard to please. This podcasts shares essential tips for successfully dealing with difficult clients or “clients from hell!” Podcast:Play in new windowDownload
The third track in this series with Mary Kazmerek and Tea Hoffmann discusses how to narrow your pursuit list into a realistic list of targets for follow-up and conversion to clients. What would change if you turned your Outlook contacts into a list of real targets and spent time focused on converting this list into …
Continue reading “Podcast: Establishing Your Pursuit List – Volume 3”
Great tribute to a life well lived is now complete: Queens mural of doctor who died of COVID pays tribute to immigrant health care workers | FOX 5 New York http://ow.ly/wqKG30qKIwz
Way to go Charlotte!!! https://www.linkedin.com/feed/news/the-best-cities-to-launch-a-career-4844844
Tea Hoffmann, Esq. - Managing Principal - Law Strategy Corp. | LinkedIn
Join LinkedIn I am passionate about helping law firms make the changes necessary to become more profitable, strategic and focused. As a lawyer who has practiced in a firm, served as a GC for a publicly traded company, acted as a CBDO at an AmLaw 100 and Chief Strategy Officer at an AmLaw 200 firm, I understand how hard it is to create "sustainable" change.
