One of the key goals of any current marketing strategy is to achieve status as a thought leader in your industry. Being seen as a thought leader implies an additional level of knowledge and expertise that is not necessarily shared by your legal peers. There are a number of ways to boost your reputation in this way – excellent blog content, timely articles, forum participation – but one of the fastest and easiest is to be quoted in the media. When people see you or your firm quoted in newspapers, online articles, and television news it immediately imbues a certain level of authority that is hard to gain otherwise. The fact that these publications value your opinion goes a long way to convincing the public that they should as well. Here are a few tips to follow whenever you get the opportunity to be publicly quoted:
Be Concise and Straightforward
Complicated legal-ease is more likely to confuse people than impress them. The very fact that a publication is looking to you for answers tells the public you know your stuff, you don’t need to prove it through vocabulary. Just give the answer as simply as possible.
Avoid “No Comment”
While saying nothing may be the right course in certain situations, if at all possible, try to give the reporter or writer something. “No comment” usually comes off a bit questionable and does nothing for your reputation.
If you are quick to reply, consistently quotable and easy to work with, then media figures will make sure you stay at the top of their list.
It pays to get your name and knowledge out there any time you can, and getting quoted in the media is an outstanding way to increase your public profile.
If you would like to learn more ways you can grow your book of business, please reach out to me at firstname.lastname@example.org or call me at 803-831-2420. I coach lawyers to greater success both personally and professionally. I look forward to hearing from you soon.