This is the second in my series on networking. Networking is more than just collecting business cards at an event. I have seen many lawyers with a stack of business cards held together by a rubber band. And while gathering contact information is critical, if you don’t follow-up and discern which individuals you would like …
Continue reading “Creating Connections: How to Develop a Networking Plan”
Networking is essential for successful lawyers. What does this entail, and why is it important? Essentially, networking is the act of developing and maintaining relationships that are mutually beneficial to both individuals. Most of my coaching clients think that networking involves large events done after office hours. I work to dispel this assumption. Networking can …
If you made a list of the most demanding jobs in this country, you may not think to add lawyers to the top of the list, but the sheer weight of the profession has pushed it into the top five. Except for those in the medical industry, there are few professions that carry such a …
Most jobs require you to focus on many different subjects at once. This is especially true if you’re a lawyer. Our profession requires us to think about every possible aspect of every case and what could go wrong. Trying to worry about every little thing, even when it is something beyond our control, can drive …
Continue reading “How to Quit Worrying About What You Can’t Control”
The tools available online these days make starting a blog easier than ever for even the most technologically illiterate. Long-gone are the days of only programmers being able to code a web page. These days, there are websites in place with the sole job of making it easy to write fun, accessible blogs. That being said, if a firm wants the amount of content required to make a sizeable dent on the market, it is highly recommended that you outsource your article writing. Here are some steps to take.
The sooner lawyers understand the importance of having a blog to secure clientele, the quicker their business flourishes. Studies have proven time and time again that blogs do wonders for achieving high Google search results, jumpstarting your lead generation, and…
Partnerships are relationships like any other, requiring a delicate balance of trust, respect, and consideration on behalf of all parties to function effectively. While it is unreasonable to expect that all partners will agree on all matters, it is essential that…
Every good marketing strategist understands the effectiveness of being quoted in the media. When you are referenced in a newspaper, online article, or even on TV, it immediately gives the impression that you are an expert and a leading voice in the legal community. As…
One of the key goals of any current marketing strategy is to achieve status as a thought leader in your industry. Being seen as a thought leader implies an additional level of knowledge and expertise that is not necessarily shared by your legal peers. There are a…
Changes are afoot, and the next generation of attorneys doesn’t necessarily see things the way you do. They have different priorities, different styles, different long-term goals. If your firm is currently working to integrate a new generation of 22 to 37-year old…
