Most of us are creatures of habit, and I enjoy having a routine. I get up at the same time each day and arrive at the office at the same time. I have established a pattern of watching the same TV shows on certain nights each week and cooking family dinners two times…
“Nothing in the universe can stop you from letting go and starting over.” —Guy Finley Everything is in full bloom here in South Carolina. As I look at the tulips and blooming azaleas at my office, I am reminded that every living thing has an opportunity to…
I got an email from a coaching client of mine recently. He had sent a prospective referral source an email containing a couple of articles he thought might interest him, and never received a response. Sound familiar? My client was confused. This contact was one of his…
I’m OVERWHELMED. It seems to happen all at once, doesn’t it? You miss a couple of days at work, fall behind on a couple of projects, and next thing you know you are buried beneath an avalanche of work. Combine that with the end of the year deadlines fast approaching..
I wrote a blog a few weeks ago where I asked the question- how often a firm should change its brand? https://lawstrategycorp.com/often-law-firm-rebrand/ I believe firms are rebranding too frequently. That is because branding should be a top to bottom endeavor. A firm…
What happens in those moments of decision? What is the thing that makes people choose Sprint over Verizon? State Farm over Nationwide? Ford over Chevy? I believe it all comes down to branding. Branding is a popular buzz word in marketing circles and for good reason….
Time is money. We have all heard this phrase a million times. Since the backbone of the legal industry is billable hours, this statement is especially true for attorneys. This common saying also resonates on a deeper level. Since time is the one thing we don’t get…
Brenda Stewart loves lawyers. After an almost thirty-year career working in all levels of law firms, from a receptionist in college to the Director of Marketing and Client Services with Smith Moore Leatherwood, she decided to strike out on her own and start Stewart…
I read the most amazing statistic recently. Apparently, 93% of law firms are either considering, in the process of, or have recently rebranded. 93%. I’m not a mathematician, but that’s nearly everybody. I am a strong believer in the power of branding. While I think it…
I really like Toms. You know, the shoe brand? Not only are they comfortable and attractive, but for every pair of shoes they sell, they donate a pair to a child in need. Not only do I look good in their shoes, but wearing them makes me feel good about myself. Other…
