You must define your #idealclient to have any chance of differentiating yourself from other #lawyers. You can tailor your #marketing to address the needs, and speak the language, of those you hope to serve.
#Meetings aren’t just #conversations with lots of people at work; there are #skills and #techniques to learn that radically improve meeting results. Meetings can be a powerful embodiment for your #firm. Stop wasting time at unproductive meetings: https://lawstrategycoach.thinkific.com/courses/even-more-productive-meetings
Many of us move from task to task without getting much accomplished. In this week's Two Minute Tuesday, Tea Hoffmann discusses how to plan your week, break down tasks and gain focus to get more done. https://youtu.be/WN_vnWqI8fI
Personal Branding Tip For Lawyers: Clients are looking for lawyers who genuinely care about them and their cases, and nothing says “I care” more than a handwritten note. As legal professionals, we want to stand out in a professional way: https://lawstrategycoach.thinkific.com/courses/creating-your-personal-brand
Essential, on-demand lessons every lawyer can use at once along with resources to reinforce new skills. Go all-in with over 25 hours of substantive training to take your practice to the next level: https://lawstrategycoach.thinkific.com/courses/the-proactive-practice
If you want your bio to help close the deal, yes, it is important. Attorney bios rank second in terms of influence on hiring selection by general counsel. A bio can be a powerful marketing tool if written correctly. https://lawstrategycoach.thinkific.com/courses/building-a-better-bio
In this week's Two Minute Tuesday, Tea Hoffmann talks about overcoming the fear of seeking referrals, where to look for additional referrals, and how to gain even more referrals over time. https://youtu.be/v4EHMOBSP3s
Join LinkedIn I am passionate about helping law firms make the changes necessary to become more profitable, strategic and focused. As a lawyer who has practiced in a firm, served as a GC for a publicly traded company, acted as a CBDO at an AmLaw 100 and Chief Strategy Officer at an AmLaw 200 firm, I understand how hard it is to create "sustainable" change.
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