Insights from Our Blog and Podcast

Understanding Your Branding

Understanding Your Branding

What happens in those moments of decision? What is the thing that makes people choose Sprint over Verizon? State Farm over Nationwide? Ford over Chevy? I believe it all comes down to branding. Branding is a popular buzz word in marketing circles and for good reason....

Time is Money: How to Avoid Distractions

Time is Money: How to Avoid Distractions

Time is money. We have all heard this phrase a million times. Since the backbone of the legal industry is billable hours, this statement is especially true for attorneys. This common saying also resonates on a deeper level. Since time is the one thing we don’t get...

Intentional Marketing: An Interview with Brenda Stewart

Intentional Marketing: An Interview with Brenda Stewart

Brenda Stewart loves lawyers. After an almost thirty-year career working in all levels of law firms, from a receptionist in college to the Director of Marketing and Client Services with Smith Moore Leatherwood, she decided to strike out on her own and start Stewart...

How Often Should a Law Firm Rebrand?

How Often Should a Law Firm Rebrand?

I read the most amazing statistic recently. Apparently, 93% of law firms are either considering, in the process of, or have recently rebranded. 93%. I’m not a mathematician, but that’s nearly everybody. I am a strong believer in the power of branding. While I think it...

Charity Begins at Home, or With Your Firm

Charity Begins at Home, or With Your Firm

I really like Toms. You know, the shoe brand? Not only are they comfortable and attractive, but for every pair of shoes they sell, they donate a pair to a child in need. Not only do I look good in their shoes, but wearing them makes me feel good about myself. Other...

3 Steps to Win More Clients with Content Marketing

3 Steps to Win More Clients with Content Marketing

The internet is a wondrous thing. It has shrunk the playing field, connected people all across the globe, and given us videos of animals doing the cutest things. Its incredible advancements have not come without a cost, especially when it comes to marketing your legal...

What’s Holding Your Firm Back?

What’s Holding Your Firm Back?

I have spoken with many firms who have spent thousands of dollars on a strategic (business) plan only to have it now sitting on a shelf somewhere in their offices. A recent survey by the Managing Partner’s Forum (www.managingpartnersforum.org) found that 43% of firms...

Wednesday Afternoon Thoughts

Wednesday Afternoon Thoughts

It’s Wednesday afternoon.  The week is past the halfway point.  What have you gotten done and what is left to do? As you think about what tasks still need to be done, you may get that little knot in the pit of your stomach.  After all, you now have only two more days...

The 90-Day Strategy

The 90-Day Strategy

The first few days of a new year is when many of us dedicate ourselves to becoming better, doing more, and attaining greater heights than in the previous year. We set new goals, both personal and professional, and have every intention of making them a reality. Then...

Podcast: Closing More Sales

Podcast: Closing More Sales

Businesses survive and thrive on one thing, and one thing alone: sales! Without sales, you have no clients to serve with your talents. Business is business, but ultimately you were put on this earth to serve others and help those who could use your services. If your...

Podcast: Creating a Great Client Experience

Podcast: Creating a Great Client Experience

Have you ever given any thought about the kind of experience you are providing for your clients? Turns out, the way your clients feel when they are doing business with you plays a big part in their likelihood both to return and refer you! Find out in today's podcast...

Podcast: Building Trust and Respect

Podcast: Building Trust and Respect

In order to achieve new relationships and keep old ones strong, trust is essential and necessary! In today's episode, find out why trust is so important and how can you built it continually in your client relationships.