Understanding Your Branding

Understanding Your Branding

What happens in those moments of decision? What is the thing that makes people choose Sprint over Verizon? State Farm over Nationwide? Ford over Chevy? I believe it all comes down to branding. Branding is a popular buzz word in marketing circles and for good reason....
Time is Money: How to Avoid Distractions

Time is Money: How to Avoid Distractions

Time is money. We have all heard this phrase a million times. Since the backbone of the legal industry is billable hours, this statement is especially true for attorneys. This common saying also resonates on a deeper level. Since time is the one thing we don’t get...
Intentional Marketing: An Interview with Brenda Stewart

Intentional Marketing: An Interview with Brenda Stewart

Brenda Stewart loves lawyers. After an almost thirty-year career working in all levels of law firms, from a receptionist in college to the Director of Marketing and Client Services with Smith Moore Leatherwood, she decided to strike out on her own and start Stewart...
How Often Should a Law Firm Rebrand?

How Often Should a Law Firm Rebrand?

I read the most amazing statistic recently. Apparently, 93% of law firms are either considering, in the process of, or have recently rebranded. 93%. I’m not a mathematician, but that’s nearly everybody. I am a strong believer in the power of branding. While I think it...
Charity Begins at Home, or With Your Firm

Charity Begins at Home, or With Your Firm

I really like Toms. You know, the shoe brand? Not only are they comfortable and attractive, but for every pair of shoes they sell, they donate a pair to a child in need. Not only do I look good in their shoes, but wearing them makes me feel good about myself. Other...